Sale of information products

An info product is a digital product that contains information or educational content and is designed to solve a specific problem or task. It can be in the form of e-books, online courses, video lessons, audio courses, etc. The main purpose of the info product is to transfer useful information and skills to its consumers to achieve certain results or achieve goals.

What information products are sold

To attract the attention of a potential buyer, a product must meet three key criteria:

1. Topicality.
2. Demand.
3. Benefit for the target audience.

Research your audience well by conducting interviews or surveys with members of your target audience. Find out what they are interested in, what knowledge they are willing to pay for, what they don’t like about existing products, etc.

A thorough market analysis is also important. Research the prospects of the chosen niche, the demand for info products in your topic. The presence of competitors indicates the presence of demand. You can conduct market analysis yourself using resources such as Statista, Euromonitor International, MarketResearch, or invite market research specialists.

Popular topics include:

1. Increased income including passive income opportunities, investments and financial life hacks.
2. Training for digital professions such as marketers, designers, programmers, etc.
3. Personal growth.
4. Weight loss programs, courses and individual consultations.
5. Coaching to develop and improve relationships.
6. The field of beauty, including skin and hair care, make-up artist courses, manicure workshops, etc.
7. Cooking courses, workshops, marathons and recipe books, particularly in the field of healthy eating.

You can find buyers for almost any product. Successful sales depend on the correct selection of promotion methods and advertising settings. It is also important to meet the needs of the audience and choose the most appropriate content format. For example, if video tutorials are more convenient for one product, a checklist format may be suitable for another.

In order to have satisfied customers, an info product must meet several quality criteria:

• Current topic
• Unique information
• Practical recommendations
• Structured and logical presentation
• Clear and accessible information
• Taking into account the level of knowledge of the audience
• Targeting a specific audience

Where to sell info products on your own

Let’s consider the possibilities of implementing educational materials on our own.

Social networks and messengers

Instagram, Facebook, TikTok are great platforms for promoting goods and services, especially information products. Develop your personal brand and communities of loyal followers, share free useful content, hold contests and sweepstakes. This will help reduce advertising costs.

Before launching a sale on social media, warm up your audience and attract new followers with targeted advertising.

Infobusiness is also successfully promoted through Telegram channels, where attention is focused on texts. YouTube is also effective, where experts share their experience and offer information products.

Site

Info products can be sold through a landing page or a full site where you talk about the benefits of your course or book, as well as a bit about yourself as an expert. You can also offer visitors a lead magnet in exchange for contacts or offer a trial version to further interest consumers in your product and convince them to come back for the main one.

Effectively use contextual advertising and SEO marketing to promote the website. Contextual advertising allows you to display advertisements in search engines and on various sites, attracting a warm audience. SEO marketing helps to improve the position of your site in search engine results by optimizing it for search queries.

Accounts of influencers

Another option is to purchase advertising on social networks or on the Telegram channel of a blogger who has your target audience. A loyal audience trusts the opinion of influencers, and in the case of a successful hit, many new orders can be obtained.

Information product sales schemes

In this section, we will analyze specific schemes for the sale of info products.

Audience engagement

A simple but reliable strategy is to engage your target audience through a variety of methods such as targeted advertising, collaboration with bloggers, sweepstakes, and using hashtags. It’s important to establish credibility by demonstrating your domain expertise through educational materials, free online broadcasts, and answering audience questions. When the audience becomes loyal, you can prepare for the launch of the info business by doing warm-ups and announcing sales.

For example, a nutritionist can share useful information about nutrition while talking about their own experience of overcoming certain problems, such as gastrointestinal diseases, hair loss or skin problems. After warming up the audience, he can be offered to buy a book of recipes or a guide on improving the condition of the skin.

Webinar

One effective scheme that often produces good results is to attract an audience to a free webinar where a paid product will be presented. Such a scheme usually looks as follows.

In social networks, we target the target audience by distinguishing several segments and creating our own ads for each of them. Our advertising messages reinforce the pain of the target audience and promise a solution to the problem. We apply storytelling so that the stories of our characters convince the audience of the quality of our products.

Next, we hold a free webinar where we guarantee benefits for participants. Then we announce a paid product. If it’s a course worth $300-$400 or more, we usually host three to four free webinars to warm up the audience before sales. These can be lectures or workshops with a mention of a paid offer, but no details.

On the last day, we present the product and announce special conditions that are valid for a limited time: a significant discount, a bonus course, a personal consultation with an expert for the first ten buyers, etc. To keep the participants until the end, we promise a useful gift after each webinar: a guide, a checklist, a book, a presentation, etc.

Hot leads make a purchase. To attract attention, we can create a group or account on a social network, where participants join a few days before the start. There we present ourselves as an expert, publish case studies and posts with questions for the audience, which helps not only to attract the audience, but also to understand them better.

If we run auto-webinars, sales can happen automatically. However, if the product is expensive, a manager is usually needed to answer objections and help the customer with payment.

Marathon

This scheme is similar to the previous one, but has its own characteristics. We invite the audience to a free marathon, where they quickly get the first results and realize the benefits of a paid product.

Marathon participants join a closed group in social networks or messengers, perform tasks and share results. The interest of the participants is supported by the information that the effect will be even stronger if they purchase the main product: a paid marathon with individual feedback, personal consultations, coaching or training.

The last day of the marathon is for sales. Audiences can be directed to a landing page or accepted through personal messages, including chatbots.

intensive

You bring your audience into your sales funnel using a variety of methods, usually through contextual advertising and SEO marketing. People subscribe to an email, Viber or chatbot newsletter that informs them about an upcoming online event on a topic of interest to them, as well as about your experience, achievements and successful cases.

Recommendation: Focus on the problems of your target audience and promise that they will learn how to solve these problems in the webinar.

Then follows a free intensive, during which you present a paid info product and offer special conditions if you buy now.

The day after the event, you segment your audience and set up reminders to send to those who haven’t made a purchase yet. Mention that “by popular demand” the special offer has been extended for another 24 hours, and remind them of the benefits.

Lead magnet

Here it is important to prepare a high-quality lead magnet and place it on the site for a warm audience. In exchange for this magnet, users leave their contact information, and then a sales mailing is made to this base. For example, a visitor can get a file with ten life hacks for creating an online course for free, and now they are offered to buy a book with a step-by-step guide for a good price.

Sales emails should also include useful information to reduce the likelihood of unsubscribes.

The main advantage of this scheme is its complete automation: you set up the autofunnel once and you receive an order.

Tripwire

The method involves a line of inexpensive products in addition to the main one. A game on a social network or messenger attracts the attention of the audience, for example, a game to determine a profession. Participants are offered tripwire — a career self-determination guide and free resources for $5-10.

We stimulate interest in the entire product line and create a need for a higher-level info product, for example, individual career counseling or coaching.

This scheme promotes upselling. For those who make a purchase, we make a special offer for additional, less expensive products.

Thematic event

At thematic events, such as conferences and forums, the infobusinessman gains the trust of the audience by talking about his competences, successful cases and clients. After that, using contests or giveaways, a special offer is announced for the purchase of the main product, for example, a discount for those who register immediately. Such an event can attract many new customers, the main thing is to convince those present of your expertise and the advantages of the offer.

Advice

Here you provide free consultative support to followers in social media groups, messengers or live broadcasts. You answer their questions and talk about your product, providing consultations for small paid groups. People understand your expertise in this topic and are ready to continue cooperation in this format.

The next step is to offer paid group members individual training or coaching. In working with groups, it is not always possible to solve all the issues of each individual, so an individual approach solves this problem.

External platforms for the sale of info products

There are specialized sites for the sale of info products, as well as the services of affiliate programs, which are suitable for this purpose.

Admitad Store

Admitad Store is a platform for affiliate marketing, where advertisers choose the types of traffic: social networks, YouTube, messengers, loyalty programs, contextual advertising. The webmaster monitoring system ensures quality traffic. There are several payment models: per click, lead, action, sale or install. Advertiser provides affiliate links to webmasters. If the target action is taken when clicking on the link, the webmaster receives a percentage of the sale.

Pluralsight

Pluralsight is an educational platform with an audience of over a million users from 150 countries. New authors receive support from experts and regular payouts for views. Maidanchyk offers an affiliate program without directing traffic to a specific product, which allows you to increase the audience without additional efforts from authors. However, the platform accepts content only on certain topics, mostly related to the IT sphere.

How to sell info products with the help of a producer

Authors often turn to a producer to promote high-quality courses and books. He is a specialist who helps structure and promote the product, including marketing, landing pages, advertising, SMM and analytics. The producer organizes the process of posting content, webinars and newsletters, selects specialists and manages the sales strategy. This allows the experts to concentrate on the content, with the confidence that the rest of the aspects are handled professionally. You can cooperate with the producer both in the partnership format, where the income is shared equally, and in the hiring format, where the producer receives a fixed amount or a percentage of the profit. You can also agree on setting up all processes together and in the future run the projects independently.

Sincerely, Skyservice POS!